O’Neill Collections

Responsible for concept, colour, design, and graphics Mainline Collections, O’Neill Originals and O’Neill Adventure Collection. Collaborated with our overseas design partners in the US and Aus on shared direction and branding execution. Inititated sustainable concept from using surplus fabrics to switching existing fabric programs into sustainable alternatives.

Created compelling store key looks and extended assortment. Developed yarn dyes, allover prints, graphics, trim and branding packages.

O’Neill Seasonal
Collection 2015

Concept, mood, design, fabrics, print direction, graphics, trim package, key looks

O’Neill Adventure
Collection 2015

A collection for down time training and spending time in the outdoors. Rooted in Performance and designed through an
O’Neill brand lens.
Concept, mood, fabrics, graphics, trim package, key looks.

Key Looks & Styling

  • O'Neill x Pendleton

    Design and Direction for O’Neill Collaboration with Pendleton Woolen Mills, USA. Included fabric selections, trims and logo and branding package.

    see collaboration

  • Lululemon Collections

    Industry leading performance product for Run, Yoga, Swim, Tennis and Underwear. Beijing Olympics 2022, Icons, Special Editions and Collaborations

    see product

  • O'Neill Graphics

    A small selection of O’Neill Graphics that I designed for a variety of product. It does not yet include logo variations and branding guidelines.

    see graphics