Men’s Run Product
– Lululemon

Responsible for product line architecture, design aesthetic and direction for all Men’s run apparel (excl. OTW). Through the lens of the different runner ‘mindsets’, I’ve designed into best-in-market, ambassador/athlete informed and validated run product.

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Redefining an Icon
- Pace Breaker / 10 years

Redefined what Pace Breaker is for Lululemon. By obsessing over every single detail of this Icon we found 25 things to improve. The short set the foundation for explanding the franchise into pants, second layers and OTW.

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Special Product & Collabs
– Lululemon

A mix of seasonal product.

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  • Lululemon Graphics

    Graphic Concept and Design for Lululemon Special Projects and Collabs. Focused on seasonal and functional graphics.

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  • O'Neill x Pendleton

    Design and Direction for O’Neill Collaboration with Pendleton Woolen Mills, USA. Included fabric selections, trims and logo and branding package.

    see collaboration

  • O'Neill Collections

    Design and Direction for O’Neill Mainline, O’Neill O’Riginals and O’Neill Adventure. Including trims and logo and branding package.

    see graphics

  • Beijing Olympics 2022

    Men’s Opening Ceremony, Closing Ceremony, Media and Podium Athlete Kits. Including full winter outfits for travel and village wear.

    see product