Pace Breaker Short
10 year anniversary
- Lululemon

Responsible for re-defining what Pace Breaker is for Lululemon. By obsessing over every single detail of this Icon we found 25 things to improve on, which set the foundation of designing a whole product franchise around it, expanding into pants, second layers and OTW.

Direction Men’s Run
– Lululemon

Responsible for product architecture, long term design vision and direction for all run apparel (excl. OTW). I’ve designed into industry leading, ambassador, athlete informed and validated run product.

Run Layering (Cold Weather Run)
- Lululemon

Defined layering strategy and product and raw materials direction for seasonal cold, wet and dark running conditions.

Special Product & Icons
– Lululemon

Concept and design of Special Editions to celebrate our Icons. Deliver excitement in seasonal run capsules and sweat essential (Core) product.

  • Lululemon Graphics

    Graphic Concept and Design for Lululemon Special Projects and Collabs. Focused on seasonal and functional graphics.

    see graphics

  • O'Neill x Pendleton

    Design and Direction for O’Neill Collaboration with Pendleton Woolen Mills, USA. Including trims and logo and branding package.

    see collaboration

  • O'Neill Collections

    Design and Direction for O’Neill Collections, including Mainline, O’Neill O’Riginals and O’Neill Adventure. Including trims and logo and branding package.

    see graphics

  • Beijing Olympics 2022

    Men’s Opening Ceremony, Closing Ceremony, Media and Podium Athlete Kits. Including full winter outfits for travel and village wear.

    see product